[Research] The Impact of Co-Branding on Brand Equity and Luxury Perception

This is my research conducted in my Independent Study at University of Cincinnaty.

Dr. James Kellaris supervised the research.

Our study tested consumers’ perception toward co-branded products

in terms of brand equity and luxury perception.

For more information regarding this paper,

please follow the link below.

https://docs.google.com/open?id=0BxfiJYO0cUfpM2VlNDMzYjYtMWQyMC00OGFhLTg4MWUtMjFhMGM1YmYyY2Zi