[Research] Regulatory Focus and Its Underlying Cognitive Systems

This is my research proposal in Marketing Semiar class at SNU.

I suggest that regulatory focus (promotion vs. prevention focused) is related to

cognitive systems, and framing effects affect the systems' change.

If you want further information about this research proposal,

please go to following link:

http://www.slideshare.net/lucymark/regulatory-focus-and-its-underlying-cognitive-systems

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