Updated on 03.07.2012
Wednesday, March 7, 2012
Tuesday, March 6, 2012
Wednesday, December 21, 2011
[Research] The Impact of Co-Branding on Brand Equity and Luxury Perception
This is my research conducted in my Independent Study at University of Cincinnaty.
Dr. James Kellaris supervised the research.
Our study tested consumers’
perception toward co-branded products
in terms of brand equity and luxury
perception.
For more information regarding this paper,
please follow the link below.
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